Decimator Design’s MC-Quad: The Director’s Best Friend

Multicam shoots can be difficult. Directing four cameras can be downright strenuous. Having a monitor [...more...]

Picture This ♥’s Happy Clients

One of the many things Picture This strives to do on a daily basis is [...more...]

How the Sony PVMA-170 17″ is Putting an End to Monitor Compromises

Production monitors often have compromises. Wether it be huge bulk, lack of certain inputs or [...more...]

The New Zeiss CZ.2 28-80mm T2.9 Rocks!

The new Zeiss CZ.2 28-80mm T2.9 is here!  Another great Zeiss CZ.2 lens for rent [...more...]

The New Sony PMW-300 is here!

Have you seen the new Sony PMW-300?  Picture This is pleased to announce that we [...more...]

The Picture This Lens Department

Buying lenses is an expensive investment and can be tricky when choosing which lens to [...more...]

A Message from Will Walle – Equipment Manager

In recent years we’ve seen the video production industry adopt larger format imager cameras to [...more...]

HD Flypack Rentals at Picture This

Looking for a Multi Cam Switched Sysytem?  The Preferred package includes 3 Sony PMW EX3 [...more...]

The Sony PMW-F5 CineAlta Digital Cinema Camera is Here!

Picture This is proud to annouce the arrival of our Sony PMW-F5 Camera. The Sony PMW-F5 [...more...]

Fisher 10 Dolly is here!

Just arrived is our new Fisher 10 Dolly.  Brand new and fully loaded!